Glossary
Glossary Here you will find both the descriptions of some words and phrases that pertain to the concepts in this course and also some words and phrases used in the videos and readings. If you want to add another word or expression that we missed, please suggest it in the forums. If you need to find a description of a brand used in the videos and readings, see the Brand Descriptions page. A Amplification rate The rate at which company followers take company content and share it through their network. For instance, it is the number of likes per post on Facebook, number of +1s per post on Google+, or the number of clicks per post on Twitter. Applause rate Term for the rate at which web users like your content in different websites. For Facebook or Twitter, how many likes you receive for a post or a tweet. Application programming interface (API) Term used for a set of routines, protocols, and tools for building software applications. An API expresses a softwar...