Digital Media And Marketing Principles Week-1
With the large number of learners in this course, no one is expected to read every post made within the discussion forums. Rather, read those that seem interesting to you and reply when you can further the conversation. Above all, you are expected to remain civil and treat all other learners with respect. Failure to do so will result in your removal from the course. 5W Model of Communication is a communication model, also known as Lasswell’s model of communication; it describes an act of communication, who, says what, in which channel, to whom, with what effect. 4P Strategy the marketing mix, also known as the four Ps, is a foundation concept in marketing. Four Ps are the marketing tools that the firm uses to pursue its marketing objectives in the target market. The marketing mix refers to four broad levels of marketing decision, including product, price, promotion, and place.