Other Popular Search Engines for Digital Marketing
Other Popular Search Engines for Digital Marketing While Google dominates the search engine landscape, it is not the only option available. Understanding and leveraging other search engines can be crucial for digital marketers to reach a broader audience and maximize their marketing efforts. Traditional Search Engines Traditional search engines are those that provide a similar search structure to Google, where users input search queries and receive a list of relevant links. Yahoo Search and Bing Yahoo Search, once a flagship product of the American web services company Yahoo!, has evolved over the years. In 2009, Yahoo announced that its search engine would be powered by Bing, a search engine created by Microsoft. Today, the user-facing search platform is known as Microsoft Bing, while the digital marketing backend is referred to as Microsoft Advertising. Microsoft Advertising offers features similar to Google Ads and is the second-largest search engine for advertisi