Understanding The Basics Of Search Engin Optimization
Understanding Search Engine Optimization (SEO) The Importance of SEO Search engine optimization (SEO) is the process of increasing the visibility of a website in search engine results pages (SERPs) to attract more relevant traffic. As a digital marketer or e-commerce analyst, having a working knowledge of SEO best practices is crucial, as it can significantly impact your organization's online presence and success. Even if you're working with a website on a platform like Blogger, Wix, or Squarespace, learning the basics of SEO can go a long way in helping people find your site. SEO is about making small modifications to various parts of a website, and when combined, these changes can have a significant impact on the website's performance in search results. Key SEO Tasks and Strategies Some of the common tasks involved in search engine optimization include: Website Content and Structure Review : Ensuring the website is well-organized and easy for search engi