Test your knowledge: The purpose of search engine optimization (SEO) Practice Quiz

 Question 1

Why is search engine optimization (SEO) important?

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It helps more accurately serve advertisements to potential customers.

It helps organize a series of marketing strategies to turn potential customers into paying customers.

It helps a marketer better understand the potential customers they are creating marketing materials for.

It helps a search engine understand a website’s content and possibly display it when someone searches for a business’s products or services.

Correct

SEO is often about making small modifications to parts of a website. When viewed individually, they may seem minor. When viewed collectively, the impact can be large.

Search engine optimization (SEO) may include which of the following tasks? Select all that apply.

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Keyword research

Correct

Keyword research is the process of finding terms and phrases that potential customers are typing into search engines. Other tasks include reviewing website content or structure and technical website development.

Create ads that display in a search engine

Technical website development

Correct

Technical website development is a more advanced task. It could include tasks related to hosting, webpage redirects, error pages, or use of JavaScript. Other SEO tasks include reviewing website content or structure and keyword research.

Review website content or structure

Correct

It is important to have a well-organized website that is easy for the search algorithm to crawl. If the site is not easily crawled, certain pages may not display in the search results. Other SEO tasks include technical website development and keyword research.

3.

Question 3

Which of the following are steps to consider before implementing SEO? Select all that apply.

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Know the website or organization’s goals

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The type of SEO work you do depends on the organization's goals. You want to work on tasks that you believe will positively impact those goals. Other steps to consider are to know the customers well, and brainstorm content for people first.

Brainstorm content for people first

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When creating content for a website, it is important to consider what your searchers’ needs are and not what content currently ranks high in the Search Engine Results Pages (SERPs). Other steps to consider are to know your website or organization’s goals, and to know the customers well.

Know the customers well

Correct

Knowing the customer well often includes creating customer personas. Before doing SEO, you need to understand the people reading and experiencing the content. Other steps to consider are to know your website or organization’s goals, and to brainstorm content for people first.

Choose online platforms to place ads on

4.

Question 4

Which of the following are SEO terms you need to know for entry-level jobs in digital marketing or e-commerce? Select three.

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Broken link

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A broken link is a link that leads to a webpage that no longer exists. For example, the webpage may have been deleted, or the content may have been moved to a different location. Other SEO terms are meta description and keyword research.

Meta description

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The meta description provides the search engines a summary of what the webpage is about. In some situations, this description is used in the snippet shown in the search results. Other SEO terms are keyword research and broken link.

Remarketing

Keyword research

Correct

Keyword research is the process of finding terms and phrases that potential customers are typing into search engines. Other SEO terms are meta description and broken link.