Choose Your Social Media Channels Week 5 Quiz

 Choose Your Social Media Channels Week 5 Quiz

1. You’re looking to reach the largest possible audience with the most precise targeted advertising tools. Your go-to social media platform should be: Facebook
   
   
2. You’re looking to build a community online. Your go-to social media platform should be: Facebook
   
   
3. Which of the following are good general guidelines for a corporate blog? Select all that apply :
   
   Blog posts must respect copyright, privacy, fair use, financial disclosure, and other applicable laws
   
   Blog posts should not disclose any information that is confidential or proprietary to the company
   
   
4. Determine whether the following statement is true or false: Consumers today expect brands to be present on their favorite social media platforms. True
   
   
5. Of the three core values that a social media policy should achieve, which category does the following statement fit in?
   “Nordstrom referred to company guidelines that can help employees to represent the company in a way that doesn’t harm the brand”
   
   A Social Media Policy Must Protect The Brand.
   
   
6. Is the following a quality of a website or a blog?
   The content is not interactive : Website.
   
   
7. Which benefit of blogging is the following an example of?
   
   When a business creates quality key-word rich blog posts frequently, it gives search engines fresh content to add to its database
   
   Search Engine Optimization.
   
   
8. Determine whether the following statement is true or false:
   
   It is mandatory to fill out the Skills & Accomplishments section of your LinkedIn profile.
   
   True
   
   
9. You’re looking to do mainly B2B (business to business) marketing and to post job applications. Your go-to social media platform should be: Linkedin
   
   
10. Microsoft’s “Guidelines for Successful Blogging” are not in Microsoft’s official Employee Handbook, but the rules are manageable and understandable. Which of the following is part of “Microsoft’s Blogging Policy & Guidelines”? (Select all that apply.)

    Respect existing confidentiality agreements

11. Determine whether the following statement is true or false: Now more than ever, brands must engage with the customers through social media. True
    
    

12. Of the three core values that a social media policy should achieve, which category does the following statement fit in?

    “Nordstrom encourages participation by reinforcing that employees will be compensated for their work.”
    
    A social media policy must empower its employees
    
    

13. Is the following a quality of a website or a blog?

    There is a transactional functionality. 
    
    Website
    
    

14. Which part of your LinkedIn profile should be your virtual elevator pitch?